November 29, 2024 17:01

The Austrian group Greiner, through its Greiner Innoventures program, has invested in the Italian start-up Movopack, which specializes in developing reusable packaging solutions.

The amount was not disclosed, but it was described as being in the mid-six-figure range. The funding round, totaling €3.2 million, also included participation from 360 Capital and Techstars.

Movopack has developed a packaging system made from rPET and recycled polypropylene, reusable up to 20 times. The system incorporates a pre-printed return label, allowing customers to drop the empty packaging into a mailbox. Once received, Movopack disinfects and refurbishes the containers for reuse.

Movopack recently entered the British market, securing a contract with Royal Mail, the United Kingdom's national postal service.

“With our investment in Movopack, we at Greiner Innoventures are pursuing our strategy to drive sustainable innovations in the packaging industry,” said Roland Riepl, CEO of Greiner Innoventures. “Movopack is a promising start-up specializing in reusable packaging solutions. This focus aligns perfectly with our emphasis on circular business models.”

Founded in Italy by three schoolmates — Tomaso Torriani, Alberto Cisco, and Andrea Cipollone — Movopack develops customized reusable packaging solutions and serves more than 100 clients in Italy and the United Kingdom.

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