September 4, 2024 14:52

Ulrich Reifenhäuser has handed over the role of Chief Sales Officer (CSO) to 40-year-old Marcel Perrevort, marking a generational shift that began in April with the entry of the founding family's fourth generation.

Ulrich Reifenhäuser will continue supporting the group as representative and consultant, while maintaining his involvement in the plastics industry through associations like VDMA, where he chairs the rubber and plastics machinery section, and the K fair exhibitors committee.

Marcel Perrevort (photo) has held several sales roles within the Reifenhäuser Group over the past decade, most recently as Managing Director of Reifenhäuser Blown Film, now headed by Eugen Friedel, with Andreas Neuss as his deputy.
"I am very much looking forward to my new role as CSO and the associated task of strengthening our leading position in the market. One focus will certainly be the further expansion of our international sales and service units, which will enable us to become even more customer-centric in the market," says Perrevort.

Founded in 1911 and headquartered in Troisdorf, Reifenhäuser has been designing and manufacturing machinery and lines for plastic extrusion, specializing in film and nonwovens since 1948. The company employs 1,750 people across eight facilities in Germany and the United States.

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